Chic is as chic does

“The question may be asked: Is Blackpool chic enough for the French? Its Golden Mile, with its fish and chip shops, tattoo parlours and amusement arcades bears little resemblance to the Champs Elysses or Croisette, but work is under way to make Blackpool more stylish.”

A Lancashire seaside resort is using a dash of French glamour and internet social networking sites to boost holidaymaker numbers.

A new YouTube film, complete with sexy French accents, promotes Blackpool as a sophisticated place. The aim of the film is to attract visitors who may have traditionally felt that Blackpool was not for them…

The 90-second-long film, titled Blackpool Je t’aime, is artfully shot and includes images of the town’s tower, trams and fairground.

Helen France, director of tourism for Blackpool Council, said: “Often when we get French visitors – they like to do London, Stratford and Edinburgh and often drop off at a seaside town on the way, and we hope that this will encourage them to come to Blackpool.”

- BBC News